Marks and beasts

We’re all familiar, these days, with this:

modern apple logo

We know that it’s supposed to be a stylized apple with a bite taken out of it and instantly recognize it as such. But, when you think about it, it’s actually pretty strongly stylized, and one wonders just how effectively this symbol would communicate the notion of “an apple” to someone who’d never seen it before.

Let’s say an ancient prophet happened to witness our present day euphoric existence through his crystal ball. He’d see this bloody symbol everywhere, but what would he make of it? Would he say it’s an apple?

Or, maybe, he’d see this instead:

fucking pig in profile
A fucking pig in profile

Well, perhaps it’s a pig, could be something else, but no doubt some kind of beast.

Then, he’d see everybody getting wet over buying things with their Apple watch and realize that…

“no man might buy or sell, save he that had the mark or the name of the beast or the number of his name” (!)

No doubt the reference to the ‘number of his name’ has something to do with Jewish numerological transformations between names and numbers; it’s called gematria in case you’re interested. But, let’s continue to entertain the founding idea of this post.
Numbers, eh? 666, to be exact. Well, this wasn’t my original idea, and you might have seen it around the place, but Google’s logo is creepily sixy:


So, we’ve got real beasts and real numerals here, both emblazoned on the very kinds of devices likely to one day stand between you and your ability to exchange things with your fellow human beings.

I rest my case.

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